David Driscoll has been on a strange tear on Spirits Journal in the last few months. Bloggers have been the target of his ire but it’s really logic and coherence that have been the victims. One day it’s important to have knowledge and “critical context”, other days all that matters is to have fun and not worry about knowing things and people who know things are a drag, and so on. There’s about as much consistency in his narratives as in those in the professional wrestling world he keeps referencing. I’ve stopped calling this stuff out on the blog as I don’t really have anything personal against Driscoll or K&L–I purchase from them and generally have enjoyed K&L’s selections. Also, even for a blowhard like me it gets tiring saying the same thing over and over again. And at this point I think most whisky geeks are wise to his schtick anyway. But his most recent post is quite something.
I’m not going to go over the whole thing–there’s a whole lot of random stuff in there. The key bit is the last paragraph:
The K&L Spirits Journal is not a journalistic news source. It has never been, never claimed to be, nor will it ever be. This is mainly because there is no such thing as booze journalism as far as absolute truth is concerned. There is only booze romanticism or booze antagonism. The president can be held accountable for lying to the general public, but booze companies cannot be, nor should they be. Unlike publicly elected officials, it’s not their job to tell you the truth. It’s their job to sell you something. As consumers, it’s our job to decide whether or not to give them our money.
The first person plural there at the end is supposed to be Driscoll’s alibi but here we have it: following his logic, David Driscoll has just basically conceded that we should not believe anything he says about what K&L carries, as it’s not his job either to tell us the truth, only to sell us something. Well, as consumers it’s our job to decide whether or not to give them our money.
As I quipped on Twitter, in the ocean sharks now refer to “jumping the Driscoll”.